sodiumdodecylsulfate

The Customer’s Eye Customers judge with their eyes. If it foams, they think it cleans. (Science says this isn’t true. You can clean without foam. But […]

The Winter Phone Call Every November, my phone starts ringing. “Master, my shampoo turned into white jelly!” “Master, the dish soap has crystals at the bottom!” […]

The “Salt Trick” Everyone knows the cheapest way to thicken SLES (AES) is salt. Common table salt (Sodium Chloride). Or sometimes Sodium Sulfate. You add salt. […]

Why Blend? Single surfactants have limitations. SLS is strong but harsh. SLES is mild but needs foam help. AOS is great in hard water but hard […]

Surfactants Are Everywhere Most people think of surfactants as “soap ingredients.” But they go much further. Let me show you where else these products work. Construction […]

Learning from Failures In 30 years, I’ve seen it all. Batches ruined. Money lost. Customers angry. But every disaster taught me something. Here are the most […]

The Mildness Challenge SLS cleans great. But it strips skin too harshly. Customers complain: “My hands are dry.” “My scalp itches.” “This product is too strong.” […]

The Heartbreak of Separation You made a perfect batch. Beautiful color. Perfect viscosity. Great foam. You put it on the shelf. Two months later, you check. […]

The Customer Perception Problem Your customer says: “Your product doesn’t foam enough. It doesn’t clean well.” You know the truth. Foam and cleaning power are NOT […]