Application

The Customer’s Eye Customers judge with their eyes. If it foams, they think it cleans. (Science says this isn’t true. You can clean without foam. But […]

The Winter Phone Call Every November, my phone starts ringing. “Master, my shampoo turned into white jelly!” “Master, the dish soap has crystals at the bottom!” […]

The “Salt Trick” Everyone knows the cheapest way to thicken SLES (AES) is salt. Common table salt (Sodium Chloride). Or sometimes Sodium Sulfate. You add salt. […]

Why Blend? Single surfactants have limitations. SLS is strong but harsh. SLES is mild but needs foam help. AOS is great in hard water but hard […]

Surfactants Are Everywhere Most people think of surfactants as “soap ingredients.” But they go much further. Let me show you where else these products work. Construction […]

The Customer’s Eye Customers judge with their eyes. If it foams, they think it cleans. (Science says this isn’t true. You can clean without foam. But […]

The Winter Phone Call Every November, my phone starts ringing. “Master, my shampoo turned into white jelly!” “Master, the dish soap has crystals at the bottom!” […]

The “Salt Trick” Everyone knows the cheapest way to thicken SLES (AES) is salt. Common table salt (Sodium Chloride). Or sometimes Sodium Sulfate. You add salt. […]

Why Blend? Single surfactants have limitations. SLS is strong but harsh. SLES is mild but needs foam help. AOS is great in hard water but hard […]